Experience Matters
Hi, I'm Liz!
I'm a dynamic and results-driven Creative and Production professional with over 20 years of experience leading innovative creative teams across multiple communication channels. I have proven expertise in transforming marketing strategies into impactful, engaging, and elevated creative outputs that resonate with target audiences. I'm passionate about collaborating with leaders to develop strategically driven work that amplifies brand awareness, increases engagement, and drives growth. And I'm also a bit of an operations nerd, I've been known to geek out on P&L management by optimizing creative operations and building high-performing teams that deliver exceptional work.
Explore Recent Work
Encore Creative Content Studio 2024 Reel
This reel and all the work featured below was created by Encore's in-house creative team that I was tasked with rebuilding post pandemic. This included building business cases for staffing demand, recruiting the right talent at the right time, managing the team leads to deliver to deliver work that exceeded client expectations, and ultimately produced a high-quality portfolio that put Encore's creative capabilities on the map.
IMEX Immersive Experience
Encore Experience Design and Encore Creative Content Studio teams worked together to take attendees on a thoughtful journey through 3 unique rooms that featured an immersive video on a 10’ high curved LED screen and a plush lounge for deeper conversations on the complex issues
surrounding sustainability.
Caesars New Year 2024
Caesar’s challenged Encore's Creative Content Studio to deliver a FOMO-inducing visual spectacle that leveraged their expansive 360° LED screen. Combining traditional 3D animation techniques with Unreal Engine, Caesar's iconic statues we brought to life in real-time, enabling them to dance to the music.
Hilton Weddings
Encore's Creative Content Studio scripted, shot and produced a series of
promotional video content that demonstrated the unique allure and timeless elegance of a Hilton wedding.
PCMA CL2024
Encore's Experience Design team and Creative Content Studio teams worked together to deliver a show concept and design that reflected a more environmentally conscious approach for Convening Leaders 2024.
Green scenic design eliminated single use, custom-fabricated elements and utilized scalable LED, combined with projection. LED accent strips and an entrance lined with kinetic lights, delivered a visual “WOW” moment.
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